Chapter One Fundamentals of E-Commerce(电子商务基础) 1
Lesson One Electronic Commerce (EC) Theory(电子商务(EC)理论) 1
Lesson Two 10 Things You Really Should Know About E-Commerce(你必须了解的10件关于电子商务的事) 12
Lesson Three The Development of EC in Internet Era(电子商务在Internet时代里的发展) 22
Reading Material Potential Benefits of Electronic Commerce 32
Chapter Two E-Commerce Category(电子商务的分类) 36
Lesson Four What is B2B?(什么是B2B？) 36
Lesson Five Understanding B2C E-Commerce(了解B2C的电子商务) 45
Lesson Six B2C and Its Customers(B2C和它的顾客) 56
Reading Material Go Further with B2C E-Commerce 66
Chapter Three Electronic Payment System(电子支付系统) 70
Lesson Seven Electronic Payment & Taxation(电子支付和电子税收) 70
Lesson Eight Electronic Systems of Payments(电子支付系统) 80
Lesson Nine The SET Protocol(SET协议) 90
Reading Material Electronic Commerce and the Banking 100
Chapter Four Security of E-Commerce(电子商务安全技术) 105
Lesson Ten Secure Electronic Transaction(安全的电子交易) 105
Lesson Eleven Security Techniques(安全技术) 114
Lesson Twelve Firewall(防火墙) 124
Reading Material Achieving Electronic Privacy 134
Chapter Five Application of E-Commerce(电子商务技术应用) 138
Lesson Thirteen The Impact of EC on the Travel Indust38(电子商务对旅游业的冲击) 138
Lesson Fourteen Advertising of E-Commerce(电子商务中的广告业) 151
Lesson Fifteen Online Publishing(在线出版) 161
Reading Material Development Strategy and Policy Tendency For the E-Commerce in China 170
Appendix One Vocabulary(总词汇表) 175
Appendix Two Useful Terms of Electronic Commerce(电子商务常用词汇表) 188
Appendix Three Screen English(屏幕英语) 208
Bibliography(参考文献) 214 |
